Launch your public token sale with legal confidence

Token classification. Before drafting any sale documents or approaching investors, you need a clear legal analysis of whether your token is a payment token, utility token or asset token under Swiss law — and whether it triggers FINMA licensing or SRO membership requirements. We conduct this analysis as a standalone fixed-fee engagement.

It depends on your token's classification. Payment tokens typically do not trigger a licence on their own. Asset tokens that function like securities may require a securities dealer licence or a prospectus. Utility tokens used solely within a platform usually fall outside the scope of financial market law. We map your specific token against the applicable rules so you know exactly what you need before you launch.

A Simple Agreement for Future Tokens (SAFT) is a contract between a project and investors committing to deliver tokens once they are functional. It is commonly used in the pre-sale phase when the token does not yet exist. Whether you need a SAFT — and how it should be structured — depends on your tokenomics, investor profile and applicable law. We draft bespoke SAFTs tailored to your transaction at a transparent fixed fee.

The EU's Markets in Crypto-Assets Regulation (MiCA) applies to issuers of crypto-assets targeting EU investors — including from Switzerland. Asset-referenced tokens and e-money tokens face the strictest requirements (authorisation and whitepaper). Other crypto-assets require a published whitepaper notified to the competent authority. We run MiCA compliance workshops to map your exposure and build a practical action plan.

Yes. We advise on the KYC/AML obligations that apply to your sale, help you design compliant investor onboarding flows, and coordinate SRO membership applications where required. For projects that need a full-service solution, we work with trusted partner providers for technical implementation.

Our tech-assisted drafting produces a tailored first draft of token sale terms, SAFTs and related documents quickly — often within days of your kick-off call — so your legal team spends time on structuring and negotiation, not on formatting templates.

The kick-off workshop for your public token sale is a flat fee of CHF 3'800 (excl. VAT). After you submit your documentation, preparation, the 2-hour workshop and the debriefing are delivered within 3–5 business days, and you leave with a written action plan covering next steps, timelines and fee estimates.